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Omoda
Driving New Brand Engagement for JAECOO
In preparation for its national launch, JAECOO, an emerging automotive brand, sought to spark significant interest and demand for its innovative vehicle lineup. The challenge lay in creating robust awareness and developing a solid consumer base from scratch, particularly critical in the highly competitive automotive market.
To address this, a strategic lead-up plan was built, focused on digital engagement and social media traction. By establishing and growing an active database across multiple digital platforms, it was possible to build a dedicated community around JAECOO's amazing new vehicle offering.
Social media channels pages were also grown to enhance visibility and interaction, setting the stage for direct consumer engagement. This strategy ensured that potential customers were not only aware of but genuinely interested in JAECOO's offerings, thereby encouraging them to experience a test drive upon the vehicle’s launch.
The implementation of this digital-first strategy yielded impressive outcomes:
Lead Generation: Thousands of qualified leads were generated and when the car launched it rocketed into the top 30 of South Africa’s best-selling automotive brands despite having launched its very first model midway through the month. Social Media Growth: There was a remarkable increase in social media followers, with over 20,000 new followers across platforms. This growth not only broadened JAECOO's reach but also enhanced its ability to engage with customers on a personal and continuous basis.
The targeted digital campaign effectively positioned JAECOO in a favourable spot within the automotive industry, ready to launch with a strong, engaged consumer base eager to transition from interest to actual vehicle ownership.
