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Mining the Mining Indaba with dss+
In anticipation of Mining Indaba 2024, dss+, a leading provider of operations management consulting services, aimed to dominate the digital landscape surrounding the event. The goal was clear: to enhance brand awareness and generate substantial leads by establishing a commanding online presence before, during, and after the event.
To achieve this, the introduction of the dss⁺ brand and its core message to key attendees across Africa was strategically planned. This involved a series of targeted digital campaigns and engaging content designed to resonate with the event’s attendee demographic.
By leveraging advanced analytics and market insights, the campaigns were optimised in real-time before, during and after the event, ensuring maximum visibility and engagement among potential clients and partners.
We struck gold with this meticulously crafted strategy, leading to 402 leads throughout the campaign. Furthermore, 282 event delegates were directly engaged through geo-fenced advertising and footfall tracking at the event. This not only boosted the brand's visibility but also positioned it as a thought leader in sustainability and operational excellence within the context of the event.
