JAECOO
Mahindra Construction Equipment
Levelling up Leads for Omoda
Omoda, a recently launched automotive brand, faced the task of elevating demand and generating interest in a highly competitive online environment. The primary goal was to take brand awareness and demand to the next level, positioning Omoda as a top contender in the SUV market.
In response to this challenge, a comprehensive strategy was developed centred around high-performance marketing tailored for a high-performance vehicle. The campaign featured a 360-degree paid media execution, which was crucial in reaching potential customers at every touchpoint. By deploying full-funnel creative messaging along with optimised landing pages, the campaign ensured that Omoda was not just seen but also considered a viable option during every stage of the consumer’s buying journey.
This approach was designed to resonate deeply with target audiences in a highly complex buyer’s mindset, leveraging insight into what makes the market tick to maximise visibility and engagement.
Omoda experienced a remarkable 25% monthly growth in leads generated, with a 65% lead-to-test-drive ratio. This significant increase in leads is a testament to the effectiveness of a well-rounded, strategic marketing approach that connects with consumers across multiple platforms and stages of their purchasing process.
