Data Insight & Analytics
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Google suite data optimisation
1st party data management
Bespoke dashboards
Platform integration
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Demonstration of results
Bank of Athens
Finance
Goal
Increase fixed, notice and call business investments
Approach
Highly focused and targeted paid media execution across search, social and display advertising. Messaging and
targeting was segmented between businesses owners and finance decision makers within various business sizes
targeting was segmented between businesses owners and finance decision makers within various business sizes
Results
Over R2 million rand in business deposits received and another R2.5 million in deposits pending
8X ROI total
Direct and assisted contribution from paid channels: 5.5X
8X ROI total
Direct and assisted contribution from paid channels: 5.5X
Goal
Increase fixed, notice and call business investments
Approach
Highly focused and targeted paid media execution across search, social and display advertising. Messaging and
targeting was segmented between businesses owners and finance decision makers within various business sizes
targeting was segmented between businesses owners and finance decision makers within various business sizes
Results
Over R2 million rand in business deposits received and another R2.5 million in deposits pending
8X ROI total
Direct and assisted contribution from paid channels: 5.5X
8X ROI total
Direct and assisted contribution from paid channels: 5.5X