Content Marketing

“Content is anything that adds value to the reader’s life” – Avinash Kaushik

In a hyper-saturated world of communication, it’s key to stand out – and that’s our goal. We view content as your excalibur. At each step of the customer journey, you need to be relevant and provide value – and that’s what we will help you with.

Be top of mind with our help.

How we like to play

Written

Visual

Audio

Ebook

Automation

Email

Demonstration of results

Trojan Batteries
Industrial - B2B
Goal
Establish if there was digital market appetite in three core Trojan African operational countries; South Africa, Nigeria
and Kenya - with a relative 50%, 30%, 20% budgetary split assigned to each
Approach
Creative targeting was localised per country (45 campaigns ran on Google alone) that targeted specific demographic profiles based on their interest or affinity for product relevant industries;. Additionally, we developed web-tools to assist with customer conversion.
Result
Market response saw a per contact marketing-qualified lead that was significantly lower than any real-world lead generation activities done before. This also created a footprint of the Trojan brand in the competitive sectors.

Who we've worked with

Our Happy Clients

Caracal Engineering is a B2B engineering company focused exclusively on Solar PV mounting structures, a technical part of the Solar PV sector that is rarely understood and not often engaged. Being a technical business, necessitates digital partners that can wrap their heads around what we do, who we sell to, the markets we are in and the markets we want to move into. Correlate have managed to do exactly that in a short space of time and the results have been excellent.
Nathan Venter
CEO, Caracal Engineering
As a growing e-commerce business with a large retail footprint we needed a solid way to navigate our way around marketing and advertising in the digital space. Correlate helped us custom shape a digital marketing strategy which has helped us catapult our growth to new heights. We’re reaching targets that we never believed were possible!
Loren Young
Marketing Director, Whitehouse / Continental Linen
Correlate Digital has been exactly the partner we needed in our business. As a business we have in the past tried and failed to execute digital and strategic marketing strategies. When we approached Correlate, it was to outsource our digital marketing function so that we, as a company, can focus on our strengths whilst Correlate extends our reach and promotes our value proposition to the market. We can categorically state that Correlate has exceeded our expectations, and in doing so, we believe we have found a long-term strategic partner for our business.
Darryn Faulds
Portfolio Fund Manager, Metta Capital
The team has a great combination of talent & commitment. Once they take up a job, it’s as if they run it like its their own campaign. They’re fully committed to providing the highest levels of service, with an excellent turnaround time, and are always available to sort out all issues immediately. Their insights during the campaign strategy even helped us understand some aspects of our business & the market better
Ankur Poddar
Head of New Business Development, Mahindra South Africa