What is Paid Media? We explore the definition of Paid Media

Paid media refers to any advertising that is paid for by someone other than the advertiser. This includes things like television commercials, radio ads, billboards, print advertisements, and online banner ads.

Create ads that target specific audiences.
You should use paid media when you want to reach a particular group of people with a message that will resonate with them. For example, if you sell shoes, you might advertise on TV during football games because men tend to watch more sports programming than women do. Or, if you sell cars, you might advertise on local radio stations that play music that appeals to young adults.

Measure performance with analytics tools.
Paid media includes things like search engine optimization (SEO), social media advertising, display ads, and mobile app installs. Analytics tools help you measure how well these campaigns perform. They also provide insights into what works and what doesn’t.

Set up campaigns based on keywords.
You should set up campaigns based on keywords because they allow you to target specific audiences. If you use paid media to promote your products or services, you need to make sure that your campaign targets the right audience. Otherwise, you won’t see results.

Test different ad formats.
There are several ways to advertise online. One of them is through paid advertising. This type of marketing allows you to target certain groups of people by using keywords. However, there are other options as well. For instance, you can also use social media ads, display ads, and search ads. Each one has its own advantages and disadvantages.

Experiment with new channels.
You should experiment with different channels to see what works best for you. If you’re just starting out, try experimenting with Facebook ads, Google AdWords, and Instagram ads. Once you find something that works, stick with it.

Who we've worked with

Our Happy Clients

Caracal Engineering is a B2B engineering company focused exclusively on Solar PV mounting structures, a technical part of the Solar PV sector that is rarely understood and not often engaged. Being a technical business, necessitates digital partners that can wrap their heads around what we do, who we sell to, the markets we are in and the markets we want to move into. Correlate have managed to do exactly that in a short space of time and the results have been excellent.
Nathan Venter
CEO, Caracal Engineering
As a growing e-commerce business with a large retail footprint we needed a solid way to navigate our way around marketing and advertising in the digital space. Correlate helped us custom shape a digital marketing strategy which has helped us catapult our growth to new heights. We’re reaching targets that we never believed were possible!
Loren Young
Marketing Director, Whitehouse / Continental Linen
Correlate Digital has been exactly the partner we needed in our business. As a business we have in the past tried and failed to execute digital and strategic marketing strategies. When we approached Correlate, it was to outsource our digital marketing function so that we, as a company, can focus on our strengths whilst Correlate extends our reach and promotes our value proposition to the market. We can categorically state that Correlate has exceeded our expectations, and in doing so, we believe we have found a long-term strategic partner for our business.
Darryn Faulds
Portfolio Fund Manager, Metta Capital
The team has a great combination of talent & commitment. Once they take up a job, it’s as if they run it like its their own campaign. They’re fully committed to providing the highest levels of service, with an excellent turnaround time, and are always available to sort out all issues immediately. Their insights during the campaign strategy even helped us understand some aspects of our business & the market better
Ankur Poddar
Head of New Business Development, Mahindra South Africa