What is Paid Media?

If you want to generate qualified leads, you need to create valuable content that other people find compelling, offer your own posts as guest blog opportunities, identify co-marketing opportunities with other businesses, and craft a strategy for promoting your content.

What is Paid Media?

Paid media is a way for organizations to promote their content through sponsored posts, ads, sponsored videos, and other promoted multimedia. Paid media is an effective method to expand your brand reach, generate more traffic and get more clicks.

By paying for sponsored content, you can reach audiences that wouldn’t otherwise have discovered your brand.

Sponsored content is an excellent way to drive sales and increase conversions. By following this guide, you’ll get the tools to make the most out of paid media and boost your visibility across multiple channels.

Social media sites like Twitter, LinkedIn, Facebook, and Pinterest are a great way to build your audience and maximize exposure for your products or services.

Facebook

These are usually single space ads. You can also buy carousel ads, which is a swipeable series of images in one single ad spacethat allows you to showcase more products or services and tell a better story. 

LinkedIn

Like Facebook, LinkedIn offers sponsored content in your audience’s newsfeed on both your mobile app and website. You can make use of Sponsored InMail, which allows you to deliver content to specific audiences using their Messaging feature. 

Twitter 

Once you’ve established your ads objective, you can select audiences to target, the cost per interaction, and which tweets to sponsor. Promoted Tweets are displayed on the Twitter feeds, search results page, or promoted trends of your target audience, as well as through official Twitter advertising partners.

YouTube

Youtube paid media can come in various forms, from bumper ads, Google Preferred, TrueView InStream, or TrueView Action. Alternatively, you could partner with popular Youtube content creators to promote your brand.

PPC

Pay-Per-Click, or PPC, is a paid media technique in which advertisers pay for each click a promoted result receives via search engines. These paid search ads are the first few links that appear on a search results page and can be identified as being marked with a green “Ad” label. 

Display Ads

This type of advertising is likely the most recognizable, as pop-ups, banners, wallpapers, and video ads that can be seen on almost every website online.

We hope that this gave you a clear understanding of what paid media is in digital marketing.

Who we've worked with

Our Happy Clients

Caracal Engineering is a B2B engineering company focused exclusively on Solar PV mounting structures, a technical part of the Solar PV sector that is rarely understood and not often engaged. Being a technical business, necessitates digital partners that can wrap their heads around what we do, who we sell to, the markets we are in and the markets we want to move into. Correlate have managed to do exactly that in a short space of time and the results have been excellent.
Nathan Venter
CEO, Caracal Engineering
As a growing e-commerce business with a large retail footprint we needed a solid way to navigate our way around marketing and advertising in the digital space. Correlate helped us custom shape a digital marketing strategy which has helped us catapult our growth to new heights. We’re reaching targets that we never believed were possible!
Loren Young
Marketing Director, Whitehouse / Continental Linen
Correlate Digital has been exactly the partner we needed in our business. As a business we have in the past tried and failed to execute digital and strategic marketing strategies. When we approached Correlate, it was to outsource our digital marketing function so that we, as a company, can focus on our strengths whilst Correlate extends our reach and promotes our value proposition to the market. We can categorically state that Correlate has exceeded our expectations, and in doing so, we believe we have found a long-term strategic partner for our business.
Darryn Faulds
Portfolio Fund Manager, Metta Capital
The team has a great combination of talent & commitment. Once they take up a job, it’s as if they run it like its their own campaign. They’re fully committed to providing the highest levels of service, with an excellent turnaround time, and are always available to sort out all issues immediately. Their insights during the campaign strategy even helped us understand some aspects of our business & the market better
Ankur Poddar
Head of New Business Development, Mahindra South Africa