What Digital Marketing Is All About

In today’s world, digital marketing has become an integral part of business strategy. It helps businesses reach out to their target audience through various channels like social media, email, mobile apps, etc.

Digital marketing includes many different aspects, such as search engine optimization (SEO), content marketing, paid advertising, social media marketing, and so on. These days, most companies use at least one form of digital marketing to promote their products and services.

Understand the Importance of Digital Marketing.

As a marketer, you need to understand what digital marketing is all about. This will help you decide whether you should invest in digital marketing or not. If you do decide to go with digital marketing, then you must make sure that you choose the right tools and platforms to achieve your goals.

Know the Different Types of Digital Marketing Channels.

There are different types of digital marketing channels available. These include search engine optimization (SEO), pay per click advertising (PPC), display advertising, social media marketing, e-mail marketing, and so on. Each type of digital marketing channel has its own set of benefits and drawbacks. You need to identify the one that suits your business model and budget.

Create a Digital Marketing Strategy.

A digital marketing strategy should be developed by taking into consideration the following aspects:
• Business goals
• Target audience
• Competitors
• Current situation
• Future plans
• Budget
• Resources
• Tools
• Processes
• Measurement
• Reporting

Implement Digital Marketing Campaigns.

Digital marketing campaigns are used to promote products and services online. They help companies build brand awareness, acquire new customers, retain existing ones, and generate leads.

Measure Results.

Digital marketing is not just about creating a website or launching a campaign; it’s also about measuring results and understanding trends. This allows marketers to optimize their efforts and make changes as needed.

Who we've worked with

Our Happy Clients

Caracal Engineering is a B2B engineering company focused exclusively on Solar PV mounting structures, a technical part of the Solar PV sector that is rarely understood and not often engaged. Being a technical business, necessitates digital partners that can wrap their heads around what we do, who we sell to, the markets we are in and the markets we want to move into. Correlate have managed to do exactly that in a short space of time and the results have been excellent.
Nathan Venter
CEO, Caracal Engineering
As a growing e-commerce business with a large retail footprint we needed a solid way to navigate our way around marketing and advertising in the digital space. Correlate helped us custom shape a digital marketing strategy which has helped us catapult our growth to new heights. We’re reaching targets that we never believed were possible!
Loren Young
Marketing Director, Whitehouse / Continental Linen
Correlate Digital has been exactly the partner we needed in our business. As a business we have in the past tried and failed to execute digital and strategic marketing strategies. When we approached Correlate, it was to outsource our digital marketing function so that we, as a company, can focus on our strengths whilst Correlate extends our reach and promotes our value proposition to the market. We can categorically state that Correlate has exceeded our expectations, and in doing so, we believe we have found a long-term strategic partner for our business.
Darryn Faulds
Portfolio Fund Manager, Metta Capital
The team has a great combination of talent & commitment. Once they take up a job, it’s as if they run it like its their own campaign. They’re fully committed to providing the highest levels of service, with an excellent turnaround time, and are always available to sort out all issues immediately. Their insights during the campaign strategy even helped us understand some aspects of our business & the market better
Ankur Poddar
Head of New Business Development, Mahindra South Africa