How to Create a Content Marketing Strategy to Grow Your Business
63% of businesses don’t have a documented content marketing strategy.
A recent report from the Content Marketing Institute (CMI) and MarketingProfs indicates that companies need to have a content marketing strategy now more than ever.
If you’re a business owner who wants to create a content strategy for your business, we can help.
In this guide, we’ll show you how to develop and execute a content marketing plan that’ll help you grow your business, while saving time and money.
Step 1. Set Your Mission and Your Goals
A good way to start thinking about your content strategy is to write down a mission statement that describes what you’re going to do. This will be your guide to help you figure out what to include and what to leave out of your content so that you don’t lose your focus on creating quality content for your audience.
A content marketing mission statement should include:
Your target audience
What content you’ll use to reach them
How they will benefit from this content
Step 2. Establish Your KPIs
To achieve goals you have to make them specific and measurable. To make sure your content marketing efforts are hitting their mark, set KPIs.
The KPIs will help you know when you’ve met your goals by providing milestones you can check off.
Your strategy will include revenue goals, profit, traffic and SEO, as well as different aspects of digital marketing strategy like social media metrics and email marketing.
Step 3. Know Your Audience
As you begin creating your first piece of content, think about who your audience is—that way, you can make sure that the content you create will connect to them.
Collect Demographic Data
The first step is to get demographics about your website visitors, social media followers, and email subscribers.
Web, social media, and email subscriber analytics will supply you with the information you need about your audience, such as:
Step 4: Get Customer Feedback
To learn more about your target audience, ask your customers for feedback. That’ll give you insights into:
What their feelings are about the current content you are creating
What their top priorities are
How you can help them meet those needs with your content.
By gathering valuable customer feedback, you can:
Understand your readers’, followers’, and subscribers’ priorities
Establish what the best places are to reach your target audience
Formulate your buyer personas
You can use WPForms to create surveys and easily collect customer feedback.
Step 5: Create Buyer Personas
Customer feedback and demographic data make up the backbone of buyer personas.
Buyer personas are descriptions of what your ideal customers are like so that you can better target your content.
The best customer avatars are built around the goals, pain points, behavioral motivators, challenges, and sources of information of your customers.
Once you’ve figured that out, you’ll have a better comprehension of:
The type of content that your audience responds to
How the content will benefit them
What will make them care about it
Step 6: See How Your Content is Working
Lastly, you’ll want to assess the usefulness of your content. You’ll need to look at metrics like:
If there are many inbound links to the content
What the search engine ranking is for certain keywords related to that piece of content
How widely the content is shared
By tracking your progress, you’ll be able to improve your content marketing strategy on a regular basis, so it’s always up to date.
Now that you know how to formulate an effective content marketing strategy from scratch, it’s time to put things into action.