Five reasons you need a digital marketing strategy in 2023

1. You need targeted objectives

Companies that aren’t using digital marketing to generate leads, connect with existing customers, and deepen relationships with prospects find themselves without a clear strategy and are often struggling to drive traffic to their website.

If you want to reach your business goals, then you must have clear objectives, and those objectives must be SMART (specific, measurable, achievable, relevant and time-bound).

In order to improve the quality of forecasts of future performance, you need to understand how digital media is consumed.

Our RACE Digital Marketing Dashboard helps you simplify your reporting of Google Analytics Goals for monthly reviews by displaying goals, actions, conversions, and reports.

2.  You need to know your online audience or market share

It is important to investigate customer demand for online services through data analytics.

A merchant has a lot to consider when choosing an online marketplace. However, in addition to the things that are important, you shouldn’t forget to consider whether you’ll understand your online marketplace.

The dynamics will be different from traditional channels with different types of customer profile and behaviour, competitors, propositions, and options for marketing communications.

To increase your conversions and revenue, you need to know what your audience wants, what they need and how they want to interact with your business.

You have a lot of marketing tools at your disposal to support your research and planning. You’ll find out more about your audience’s needs with Google Keywords planning tools.

3. Competitors will gain market share by optimizing their online advertising strategies.

If you don’t devote enough resources to digital marketing, or you have a more ad-hoc approach to your digital marketing than other brands, then your competitors can have an advantage over you.

“Always-On Marketing” is the investments that marketing must make across the customer’s lifetime and include both paid and owned advertising and earned.

Google Analytics is used to track data about web traffic to websites.

4. A powerful online value proposition is essential

Digital experiences can help improve your brand appeal by bringing your message directly to customers.

Online services, interactive tools, and digital audience interactions to improve customer service and engagement.

 The first step towards getting started is defining a digital value proposition that resonates with your target customer personas. A clearly defined digital value proposition tailored to your different target customer personas, will help you to distinguish your online services from competitors.

5. You need data on your online customer activity

In today’s world, it’s very often said that digital is the most measurable medium ever.

But, Google Analytics and similar services only provide information about the volume of traffic.

You need to use other methods of research, such as website user feedback, to identify your weaknesses, and then address them.

Who we've worked with

Our Happy Clients

Caracal Engineering is a B2B engineering company focused exclusively on Solar PV mounting structures, a technical part of the Solar PV sector that is rarely understood and not often engaged. Being a technical business, necessitates digital partners that can wrap their heads around what we do, who we sell to, the markets we are in and the markets we want to move into. Correlate have managed to do exactly that in a short space of time and the results have been excellent.
Nathan Venter
CEO, Caracal Engineering
As a growing e-commerce business with a large retail footprint we needed a solid way to navigate our way around marketing and advertising in the digital space. Correlate helped us custom shape a digital marketing strategy which has helped us catapult our growth to new heights. We’re reaching targets that we never believed were possible!
Loren Young
Marketing Director, Whitehouse / Continental Linen
Correlate Digital has been exactly the partner we needed in our business. As a business we have in the past tried and failed to execute digital and strategic marketing strategies. When we approached Correlate, it was to outsource our digital marketing function so that we, as a company, can focus on our strengths whilst Correlate extends our reach and promotes our value proposition to the market. We can categorically state that Correlate has exceeded our expectations, and in doing so, we believe we have found a long-term strategic partner for our business.
Darryn Faulds
Portfolio Fund Manager, Metta Capital
The team has a great combination of talent & commitment. Once they take up a job, it’s as if they run it like its their own campaign. They’re fully committed to providing the highest levels of service, with an excellent turnaround time, and are always available to sort out all issues immediately. Their insights during the campaign strategy even helped us understand some aspects of our business & the market better
Ankur Poddar
Head of New Business Development, Mahindra South Africa